CHARACTER COUNTS!

CHARACTER COUNTS!® and KidsFit share a common mission to develop the whole child—building character, well-being, and lifelong habits for success. CHARACTER COUNTS! provides the ethical framework through its Six Pillars of Character®, helping students grow in trustworthiness, respect, responsibility, fairness, caring, and good citizenship. KidsFit complements this by focusing on building a child’s physical wellness, social-emotional balance, and active lifestyles. Together, they promote a comprehensive approach to student development—nurturing strong minds, healthy bodies, and positive communities.

CHARACTER COUNTS! is a trademark of the Josephson Institute.

CC!
The Ray Center

Proud program of Drake University and The Ray Center

CHARACTER COUNTS! and KidsFit share a common mission to develop the whole child—building character, well-being, and lifelong habits for success!

CHARACTER COUNTS! is a trademark of the Josephson Institute.

Learn more about the Ray Center
New

Online Store

KidsFit branded items that can be used in your school to reward positive behavior daily or used in the virtual KidsFit Challenges for schools or families to build and reward healthy habits.

Visit the Online Store