CHARACTER COUNTS!

Character Counts! and KidsFit share a common mission to develop the whole child—building character, well-being, and lifelong habits for success. Character Counts! provides the ethical framework through its Six Pillars of Character, helping students grow in respect, responsibility, caring, fairness, trustworthiness, and citizenship. KidsFit complements this by focusing on building a child’s physical wellness, social-emotional balance, and active lifestyles. Together, they promote a comprehensive approach to student development—nurturing strong minds, healthy bodies, and positive communities.

CHARACTER COUNTS! is a trademark of the Josephson Institute.