CHARACTER COUNTS!

CHARACTER COUNTS!® and KidsFit share a common mission to develop the whole child—building character, well-being, and lifelong habits for success. CHARACTER COUNTS! provides the ethical framework through its Six Pillars of Character®, helping students grow in respect, responsibility, caring, fairness, trustworthiness, and good citizenship. KidsFit complements this by focusing on building a child’s physical wellness, social-emotional balance, and active lifestyles. Together, they promote a comprehensive approach to student development—nurturing strong minds, healthy bodies, and positive communities.

CHARACTER COUNTS! is a trademark of the Josephson Institute.